BUS3233 SEM 3 2223 (SEC 2) INTERNATIONAL BUSINESS DBAO
Class
Lessons
Here is the class outline:
INTRODUCTORY BRIEFING COURSE INTERNATIONAL BUSINESS (BUS3233)In this part consist: • Briefing video • Introductory course information (Table 4) • Link to purchase manual 3 sections
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BRIEFING GROUP ASSIGNMENTIn this part consist: • Briefing video group assignment • Guideline Assignment • Rubric Assignment 3 sections
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TOPIC 1 : AN OVERVIEW OF INTERNATIONAL BUSINESCLO1. Explain the overview of international business and global environment in term of legal, technological, political and culture. • What Is International Business? And Why Study International Business? • International Business Activities in the Era of Globalization. • Contemporary Causes of Globalization. 4 sections
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TOPIC 2 : LEGAL, TECHNOLOGICAL AND POLITICAL FORCES , AND THE ROLES OF CULTURECLO1. Explain the overview of international business and global environment in term of legal, technological, political and culture. • Legal, Technological, and Political Environment. • Characteristics and Elements Of Culture • Seeing The Forest, Not The Trees • International Management and Cultural Differences. 5 sections
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TOPIC 3 : INTERNATIONAL TRADE AND INVESTMENT THEORYCLO2. Explain the international trade theory as well as the international monetary system and balance of payment. • International Trade And The World Economy • Classical Country and Modern Firm-Based Trade Theories • Overview and theories Of International Investment as well as Factors Influencing Foreign Direct Investment 5 sections
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TOPIC 4 : THE INTERNATIONAL MONETARY SYSTEM AND BALANCE OF PAYMENT, AND FORMULATION OF INTERNATIO...CLO3. Explain the international trade theory as well as the international monetary system and balance of payment. • History Of The International Monetary System • The Balance Of Payments Accounting System • Rationales For Trade Intervention • Barriers To International Trade • Promotion Of International Trade and Ways of Controlling Unfair Trade Practices 5 sections
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TOPIC 5 : STRATEGY FOR ANALYZING AND ENTERING FOREIGN MARKET, AND INTERNATIONAL STRATEGIC ALLIANCECLO3. Use the method in analyzing and entering foreign market,procedure of managing of international strategic alliance,the ways of managing international marketing ,international operations management, ethics, corruption in the global marketplace and contemporary issues in international business • Foreign Market Analysis and Choosing A Mode Of Entry • Exporting To Foreign Markets • International Corporate Cooperation and Benefits Of Strategic Alliances • Scope Of Strategic Alliances and Its Implementation • Pitfalls Of Strategic Alliances 4 sections
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TOPIC 6: INTERNATIONAL MARKETING AND INTERNATIONAL OPERATIONS MANAGEMENTCLO3.Use the method in analyzing and entering foreign market,procedure of managing of international strategic alliance,the ways of managing international marketing ,international operations management, ethics, corruption in the global marketplace and contemporary issues in international business • International Marketing Management • Marketing Mix Issues and Decision : Product, Pricing, Promotion and Distribution • The Nature of International Operations Management. • Production management and International Service Operations and Managing Productivity, Quality and Information In International Business 5 sections
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TOPIC 7: ETHICS AND CORRUPTION IN THE GLOBAL MARKETPLACE AND CONTEMPORARY ISSUES IN INTERNATIONAL...CLO3. Use the method in analyzing and entering foreign market,procedure of managing of international strategic alliance,the ways of managing international marketing ,international operations management, ethics, corruption in the global marketplace and contemporary issues in international business • Basic concept and definition and origin of corruption • Drawbacks of corruption • The types of corrupt practices • Islamic perception toward corruption and the role of Islam in fighting corruption • Global internet market and green business 9 sections
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